May Sky uses Digital Data to develop your traditional Direct Mail. We call it Intelligent Direct Mail™. It’s Direct Mail unlike you’ve ever seen before. Gone are the days of purchasing a list and hoping for the best. With our platform, we gather data in real time from users who spend active time on your website. You work hard and spend time and money to drive potential customers to your website, let us help you reach as many active users as possible. Even those who fall into the category of abandoned, those who don’t call, email, or fill out your form, we can identify those visitors and communicate with them within hours of them visiting your website.
Our program is based upon geotracking technology that gathers data from users who navigate your website. As this information is collected, the user and their data is added to your direct mail list. When you are ready for a mailing, you can select the parameters and data you want for your mailing and a direct mail piece is sent out to all those who fit your mailing criteria. You can create multiple pieces for different parameters, offering a more personalized approach to direct mail. The key difference is that your list is built from active users who have navigated to your website. In the past, if a user left without filling out a form and making a call, they were lost. NOW, you can communicate with them in a way that fits their lifestyle, spending patterns, and interests.
Studies continue to show that direct mail is one of the most reliable forms of lead generation. Intelligent Direct Mail™ technology offers you a powerful direct response vehicle that can support or lead a full marketing campaign.
Contact us at 917-974-6739 for more information about how to best utilize Intelligent Direct Mail™ for your campaign.